A DELIBERATE PATH FOR EXPERIENCED TECH SELLERS USING SALES AS AN ACCELERATOR—NOT AN IDENTITY
Join a select group of experienced tech sellers who are no longer optimizing for short-term performance—but for long-term autonomy.
It’s about approaching sales with strategy, investing commissions with clarity, and applying process with purpose.
You’ll learn how to run your career like an enterprise instead of an enterprise sales role. Turn high performance into leverage and leverage into lifelong optionality.
Along the way, you’ll design systems that protect and harness your most finite resources: time, energy, attention, and money.
What emerges is a quieter kind of success. One where asymmetric income serves your mission instead of your ego.
This is tech sales, reimagined—not as status, but as freedom.
Member Access: Experienced Tech Sellers
I share curated lessons drawn directly from my own journey—what worked, what didn’t, and what ultimately architected authentic autonomy. Paid members unlock full access: every lesson, every mission, and the deeper frameworks that help you compress years of trial and error into focused, intentional progress. This isn’t content to binge or a community to flex in. It’s access to a purposeful operating system—one designed to help you run your career with clarity, courage, and control.
Writing new rules
I help experienced tech sellers design careers that compound into autonomy. Not by chasing shortcuts, but by applying clarity, systems, and restraint to a role that already holds enormous upside opportunity. Everything here is shaped by lived experience—using tech sales to build financial independence, regain control of my calendar, and step away from the corporate game on my own terms.
Perennial 7-figure annual earner in tech sales
Retired from the corporate world at 42
Advisor to hundreds of top strategic tech sellers
LinkedIn Top Voice
ABOUT ME
Hello, I’m Brandon Fluharty
I’ve been on a relentless journey to turn work into play and life into an adventure. This path was once difficult. Now it's getting a bit easier ... and way more interesting.
I share how I went from a college dropout, failed pro soccer player, and DJ to a strategic tech seller who closed over $50M in total contract value with Fortune 500 brands—and then used that leverage to design a business and life on my own terms.
Those lessons, earned over two decades, have been distilled into the writing and frameworks I share inside The Purposeful Performer
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My journey
From 2018 to 2022, I closed more than $50M in enterprise tech sales by leading AI-enabled transformation deals with global brands including Delta, Chipotle, and UnitedHealthcare.
In 2019, I entered the seven-figure annual earners club for the first time. I averaged over $1M per year for three consecutive years, before stepping away from the corporate world financially independent at age 42.
Those results didn’t come from obsessing over sales tactics or chasing the latest methodology. They came from designing a deliberate way of operating—one that allowed me to perform consistently at an elite level without burning out.
The trap
Like many in SaaS sales, I fell into the trap of believing that hustling and grinding were the requirements for success. Even after reaching the top, the pressure never eased—every quarter reset the game.
That mindset led to burnout, frustration, and eventually a wake-up call. In my early 30s, I landed in the hospital due to a mini-stroke caused by overworking. At the same time, my earnings were stalling around $200K per year despite increasing effort.
It became clear something had to change.
The transformation
The turning point wasn’t learning new techniques—it was redesigning how I worked.
I adopted a Human First, Seller Second approach, grounded in design thinking and systems thinking. Instead of optimizing for activity, I focused on being more intentional. Instead of chasing volume, I built clarity. Instead of sacrificing health, I protected it.
That shift changed not just my results—but my relationship with work.
Today, as the creator of The Purposeful Performer, I use those same principles to deliver content, community, and coaching that help experienced sellers turn tech sales careers into vehicles for autonomy—without financial pressure.
All of it is driven by a customizable personal operating system that I continue to refine and write about.
The results
Corporate retirement 10 years ahead of my personal goal.
$27.3M+ in ARR generated w/ a 78% closing ratio.
$3.8M+ in personal income in 48 months.
All while averaging 7hrs/night of sleep.
If you want to learn how I did this—and architect your own path to autonomy using tech sales—you’ll benefit from the lessons shared here, the community we’re building, and the opportunity to work together more closely.
See you inside!
All memberships run on an annual cycle.
Results from members applying the system in strategic sales roles
Before you commit, here’s exactly how (and why) I built The Purposeful Performer.
I hold nothing back—from sharing my journey (with extreme vulnerability) to exploring what the future holds (opportunities and challenges), it’s all here.
Like Morpheus offered Neo in The Matrix, you can stay comfortable in mediocrity (the blue pill), or buckle up and get ready to transform your career and life knowing it won’t be easy (the red pill).
This work isn’t for everyone—and it’s not meant to be.
Which will you choose?
The writing here aims to help you become more open to choosing the red one.
The Path Of A Purposeful Performer
TESTIMONIALS
What Members Are Saying
Go Behind The Scenes
Here, I deconstruct why and how I built The Purposeful Performer over nine newsletter editions. You’ll be able to read or listen to each breakdown by clicking below and starting with the first one.
Alternatively, here are each editions listed out in case you want to skip to a specific breakdown.
Or if you're short on time, just hit play above on the summary generated by something fun I created with Google NotebookLM.
Look forward to seeing you inside and assisting you on your journey!
—Brandon
