⚡️ Today’s level up ⚡️
Today’s edition delves deeper into an area I see missing from many sellers’ toolkits —one that has been immensely beneficial throughout my career: conveying a point of view like a founder-CEO.
Who do you sound like?
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
People think I’m crazy when I say sales is a creative role.
Yet, I benefited immensely from being creative in sales, and I continuously see the top voices in sales sharing the powerful benefits of being creative in their roles, too.
But creativity is often mistaken as something you’re born with or it has to be flashy or complicated. That’s not the case at all. Sometimes it simply comes down to how you communicate. And the best way to communicate is through stories.
No one, in my experience, does this better than founder CEOs. These are the mavericks who saw a solution when there was a problem and had the gusto to make it come to life.
Learning to talk like these folks can be a massive upgrade to your sales career (and add an extra comma to your commission checks).
In today’s edition, I’ll point out some simple examples and an exercise you can do to elevate your ability to communicate big ideas to important executives like a founder CEO.
Find a few founders you resonate with
“Storytelling is by far the most underrated skill when it comes to business.”
When I entered the enterprise space with Revel (now Shift4), I was starting to come into my own, with a voice that could drive interest and action among a group of executive stakeholders.
I attribute this to my ability to communicate and present differently from my peers and competitors. When speaking with others, I sought to articulate a distinct perspective on our product. It was less about positioning solutions (a mobile, cloud-based point-of-sale) and more about articulating a bold vision for the future of hospitality commerce.
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