How to Hit Publish Every Week (Without Burning Out)

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By now, your foundation is strong—your profile is optimized, your framework exists, your flywheel is spinning. But here's the uncomfortable truth: most sellers flame out after 90 days of posting. They hit a wall, run out of ideas, or convince themselves they're "too busy" to keep going.

This week, you'll build a Continuous Content Production Engine—a sustainable system that ensures you never run dry, never burn out, and never stall. You'll learn how to evolve your content beyond your employer's products into personal stories and broader interests that compound your authority (and autonomy) over time.

The secret isn't working harder. It's about building a machine that converts your daily work into perpetual fuel—then letting it run.

Total points up for grabs: 25

Consistency beats intensity every time

Here's what nobody tells you about building a personal brand as a seller: the first 90 days are easy.

You're fired up. You've got ideas stored from years of experience. You post three times a week, engagement trickles in, and you feel momentum building. Then something shifts.

Quarter-end hits. A deal goes sideways. Your pipeline demands attention. Suddenly, posting feels like a luxury you can't afford. You skip a week. Then two. Then a month passes, and you're back at zero, wondering what happened to your momentum.

This is the consistency trap, and it kills more personal seller brands than bad content ever could.

The sellers who win don't have more time. They don't have better ideas. They have a system that makes publishing inevitable—even on the weeks when they "don't feel like it."

The compound math is simple:

One post per week = 52 pieces of content per year. Two posts per week = 104 pieces. Over three years, that's 156-312 assets working for you while you sleep.

But here's the catch: zero posts this week means you're not just missing one piece of content. You're breaking the chain that creates compound momentum. The algorithm forgets you. Your audience forgets you. Worst of all, you forget that you're someone who publishes.

The goal isn't to post more. It's to never stop posting.

That requires a different kind of system—one designed for sustainability, not sprints.

How I evolved from tech seller to a LinkedIn Top Voice

When I started posting consistently on LinkedIn back in 2018, every piece of content was about my employer's products.

New feature launches. Customer success stories (with permission, of course). Industry trends that conveniently pointed back to our platform. I was a walking, talking content marketing machine for LivePerson.

And you know what? It worked. For a while.

But I hit a wall. I'd said everything I could say about our products. The content started feeling repetitive—to me and to my audience. Engagement dropped. I felt like I was spinning my wheels.

That's when I made a shift that changed everything.

I started sharing personal stories. Not product stories. My stories.

The mistakes I'd made early in my career. The frameworks I'd developed for managing a $50M pipeline. The mindset shifts that helped me think like a CEO instead of a quota-carrier. The financial strategies that were quietly building my path to early retirement.

The response was immediate and overwhelming.

People didn't want another product pitch. They wanted insight from someone who had walked the path they were trying to walk. They wanted the real stuff—the lessons learned, the frameworks tested, the honest reflection on what actually moves the needle.

My audience expanded from a handful of corporate executives to thousands of tech sellers just like me.

Over time, my content evolved through three distinct phases:

Phase 1: Employer-focused — Product updates, company wins, industry trends tied to our solutions. This is where most sellers start, and it's fine. It builds credibility within your current role.

Phase 2: Experience-focused — Personal lessons, frameworks from the field, "here's what I learned" content. This is where your voice emerges. You're no longer a representative of your company—you're a practitioner sharing hard-won wisdom.

Phase 3: Identity-focused — Content about who you're becoming, what you believe, the broader ideas that shape your worldview. This is where you transcend your role entirely. You're not just a seller who posts—you're a thought leader with a platform.

Most sellers never make it past Phase 1. They tie their entire content identity to their employer, which means when they change jobs—or when their company's messaging gets stale—they have nothing to say.

The goal of this lesson is to give you the system to keep evolving. To ensure you never run dry, even when product updates stop flowing. To build an engine that runs on your daily experience, not your employer's PR calendar. 

Below breaks down how.

TO CONTINUE, YOU MUST BE A MEMBER