Five Ways To Turn Your Article Into Active Deals

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You wrote the article. Now it's time to activate it.

This week, you'll learn the five strategic ways to deploy your LinkedIn article to start new conversations, progress stalled deals, build executive relationships, differentiate from competitors, and create inbound opportunities—all while you're focused on other priorities.

Total points up for grabs: 20

The asset sitting on the shelf

Here's what nine out of ten sellers do after publishing their first LinkedIn article: they share it once, get some likes, feel good about themselves, and then ... nothing. The article sits there like an expensive jacket in the closet—impressive, but never worn.

That's the equivalent of spending weeks building a custom proposal, using it once, and never repurposing it again.

Your article isn't just content. It's a sales asset that does five jobs:

1. Opens cold conversations (without looking like you're selling)

2. Progresses stalled deals (by adding new value)

3. Builds executive access (by demonstrating strategic thinking)

4. Differentiates you from competitors (who only send decks)

5. Creates inbound opportunities (while you sleep)

But here's the thing: assets only create value when you deploy them strategically. And most sellers never learn how to do that.

How one article became my multiplier

Remember that Conversational AI article I mentioned in Lesson 43? The one that got me invited to due diligence meetings and speaking engagements?

Let me show you exactly how I used it as leverage across multiple deals.

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