Turn Your Framework Into An Opportunity-Closing System

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Your Signature Framework is built. It's sharp. It has a point of view. It reflects the depth of your thinking and the patterns you uniquely see.

But right now, it's still only potential energy—a powerful idea that lives in your head, a Notion page, or a slide deck.

This week, you turn that potential into power.

Instead of a framework you reference, you'll build a system that deploys itself—before meetings, after conversations, inside internal debates you're not invited to, and across your digital presence where opportunities can now find you.

Three assets make this shift possible:

1. The Framework One-Pager (clarity)

2. The Diagnostic Scorecard (urgency)

3. The Transformation Map (momentum)

Together, these assets form an opportunity-closing system—one that accelerates deals today and creates future opportunities: warm inbound prospects, recruiter outreach, podcast invitations, speaking requests, and increased visibility. As you explored in the past two lessons, this is how content and ideas start doing the work on your behalf to create outsized revenue your peers can’t match.

This week, you'll build the assets that activate that leverage.

Total points up for grabs: 25

Turn ideas into instruments of progress

A framework is a breakthrough. But a framework in use—one that can travel without you—is transformative.

Most sellers codify their thinking and stop there. They create intellectual clarity but never translate it into operational leverage. It's the equivalent of a brilliant musician who writes a song but never records it. The idea exists, but the world can't hear it, share it, or act on it.

This lesson is about turning your clarity into circulation.

When you build assets around your framework, you make it portable, repeatable, and most importantly, shareable. A one-pager that opens doors. A scorecard that reveals gaps. A transformation map that shifts the internal conversation from "Why change?" to "Why would we wait?"

And here's the deeper truth: these assets don't just close revenue opportunities. They close future opportunities—such as recognition, reputation, inbound attention, credibility, career optionality, and personal brand equity.

This is also a noble endeavor.

When you bring your hard-won expertise into public view, you're not just self-promoting. You're making the good work happening behind the scenes visible. Your ideas can help others navigate the same challenges you've already solved. Your thinking can shortcut someone else's learning curve. And in the process, you signal to the market that you operate at a strategic level—which attracts opportunities you'd never find grinding account by account.

Frameworks make you smart. Assets make you seen. Systems make you scalable.

This week, you're building a system that does precisely that.

How my own frameworks became opportunity engines

When I first developed The Three Horizons of Conversational Commerce at LivePerson, it was just a whiteboard sketch. It clarified my own thinking, but it didn't travel. Every time I explained it, I had to walk people through the logic manually.

Then I started turning it into assets.

The One-Pager

I distilled the framework into a single, elegant document: simple visuals, clear narrative, three stages any executive could grasp. I sent it before discovery calls as a "mini-manifesto" on how the most innovative brands were transforming customer engagement.

Executives began showing up already aligned with the story. Half of my discovery was done before the meeting started.

The Diagnostic Scorecard

I built a self-assessment that let leaders score their maturity across each horizon.

This changed everything.

I no longer had to tell a CXO they were behind. They told themselves. Urgency was no longer manufactured—it was discovered. The scorecard became my most powerful tool because it created buyer-generated insight rather than seller-imposed pressure.

The Transformation Map

Finally, I built a time-based journey: where they were, where they could be, and the milestones that would get them there. This became the visual centerpiece of every executive presentation.

It shifted the conversation from "Let me show you a product" to "Let's co-architect your future."

But here's what surprised me most:

My Mobilizers and internal champions began using these assets without me.

They shared the one-pager in leadership reviews. They used the scorecard in planning sessions. They pulled up the transformation map in budget meetings.

My framework was selling on my behalf—even in rooms I wasn't invited to.

The MINTS framework followed the same evolution. What started as a whiteboard sketch became a diagnostic tool, then a full scorecard, then the foundation for multiple lessons in this program and 1:1 coaching sessions. Each translation expanded its reach and impact.

This is the power of “assetizing” your ideas.

It's not just about revenue—it's about reach. It's how your thinking opens opportunities while you're asleep on a plane, deep in focused work, or fully off-grid. This is the Content-to-Commerce Flywheel from Lesson 46 in action—where your ideas become your leverage.

You're now building the very system that made that possible.

Note: The key is connecting them with a cohesive narrative. I provide done-for-you resources in the mission below, and then we can use a package of three 1:1 coaching sessions to help you nail it with prospects and clients (available for a limited time to members only).

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