MINTS Breakdown Part 1: Generate Compelling Executive-Level Insights Fast With AI

In partnership with

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

Welcome to Lesson 18 of The Purposeful Performer!

Uncover hidden growth opportunities and become an invaluable advisor by using a purpose-built AI tool to systematically develop compelling commercial insights that reshape how executives view their business challenges.

This new approach dramatically accelerates your "speed to perspective" and transforms you from product-pusher to trusted transformation partner.

Total points up for grabs: 15

Perspective is the critical competitive advantage in The Intelligence Age

The most successful strategic sellers don't sell solutions—they position transformative insights that help executives see their business in entirely new ways and unblock the paths to change.

While competitors are still highlighting features and benefits, positioning small POCs, and using deep discounts to get deals over the line, true strategic partners are reshaping how leaders think about their entire industry.

As we continue exploring the MINTS framework, we're focusing today on the "I" component—Insights—which serves as the foundation for every transformation deal with Diamond Accounts.

Your insights should:

1. Challenge conventional wisdom in the industry

2. Connect to meaningful commercial outcomes

3. Present a point of view the client hasn't considered

4. Position your company as uniquely qualified to guide the transformation

In the Intelligence Age, your ability to develop these insights quickly—what one Inner Circle Member calls "speed to perspective"—has become the critical competitive advantage.

Today, I'll show you how AI (one built specifically for enterprise and strategic sellers) can dramatically accelerate this process without sacrificing quality or authenticity.

When I was actively selling at LivePerson, developing compelling insights was labor-intensive. I'd spend weeks researching industries, studying innovative customers, conducting interviews, and analyzing competitive landscapes—all to develop the perspectives that ultimately helped me close $27.3M in ARR in less than four years.

For instance, when our team approached United Airlines, I didn't lead with LivePerson's conversational AI technology. Instead, I helped them see that their biggest challenge wasn't technical but experiential: while they were winning awards for employee experience and their MileagePlus program, they were creating brand-damaging experiences every time a customer had to call their contact center (and wait on hold).

This insight—the gap between in-flight excellence and contact center frustration was eroding brand loyalty—was far more compelling than any feature discussion. It reshaped how they thought about their entire customer journey.

The best insights don't just describe what's happening—they reshape how executives understand their business challenges. They make leaders think: "I never thought about it that way before."

While this approach worked, it wasn't scalable. I could only focus on a handful of strategic accounts at once, and each new industry required starting almost from scratch.

Today's strategic sellers face even greater challenges:

• Market conditions change more rapidly than ever

• Executive attention spans continue to shrink

• The volume of information to process is overwhelming

• Competition for mindshare is fiercer than ever

These realities create a perfect storm where traditional approaches to developing insights simply can't keep pace.

With (the right) AI tools, you can now develop these types of transformative insights at a pace that was previously impossible.

I’ve been using a “secret weapon tool” with some of my Inner Circle members, and with it, we’ve been able to accelerate these insights to help them come to the table with a compelling perspective that gets high-level executives to act.

To put it to the test, I created a brand new model as if I were an active seller at LivePerson (I chose my old employer so I can validate its positioning) pursuing a new account I know little about—Southwest Airlines. In less than 90 minutes, I created a small “POV factory” that gives me valuable information to act on in a meaningful way.

Let’s unpack this tool in detail and I’ll share exactly how I built and started using this model in under three Pomodoros.

To access, you must be a member